Exclusive Concepts Is Now Go Fish
After 25+ years helping eCommerce brands grow, Exclusive Concepts has joined forces with top performance marketing agencies to become Go Fish.
eCommerce remains our core strength. Now, we’re bringing that some expertise to a wider set of digital strategies. As a full-service performance marketing partner, we help brands grow through AI-powered SEO, paid media, social commerce, and more. We’re built for what’s next and focused on delivering real results.
Meet Barracuda
Our Edge in AI-Driven Strategy
Exclusive Concepts Is Now Go Fish
Our proprietary tools give you a competitive edge by turning real-time insights into faster decisions and smarter strategy. We use AI to surface what actually drives performance, so every move is backed by data. Example benefits include:
- Reduce time to build paid media campaigns and creative.
- Customize content to appeal to your audience AND Google.
- Monitor and improve how you show up on ChatGPT.
- Get page level SEO research that saves 10x the time.
Brands like Uber, Lowe’s, and LegalZoom use our tools to move with speed and clarity and outperform the competition.
BUILT ON TRUST
Proof Is In Our Partnerships
Our premium partnerships with industry-leading organizations are about bulding connections that drive transformative results. Powerful alliances amplify our impact and set us apart.
Integrated Digital Marketing Services
Our services are built on proven strategies, powered by data, and executed by award-winning experts. They’re designed to take the guesswork out of digital marketing. Through integrated, full-funnel strategies that align channels around your business goals, you get one less thing to worry about.
Search Engine Optimization
Improve visibility across Google and beyond by optimizing your site structure, content, and authority.
AI Optimization
Control how your brand appears across AI-driven platforms like ChatGPT and Google AI Mode with smart content and digital authority signals.
Paid Search
Capture high-intent traffic through precision-built PPC campaigns, designed to convert without wasted spend.
Social Commerce
Build seamless shopping experiences on TikTok Shop, Instagram storefronts, YouTube Shopping, and more, turning social engagement into direct conversions.
Paid Social
Reach your audience where they scroll. We manage campaigns across Meta, TikTok, LinkedIn, and more to build awareness and drive results.
Digital PR
Land high-authority coverage with content designed to attract attention from journalists, amplify your reach, and earn quality backlinks.
Online Reputation Management
Take control of your digital footprint by managing search results, reviews, and brand sentiment across all major platforms.
Email Marketing
Create targeted, personalized campaigns that nurture leads, drive repeat purchases, and support every stage of the funnel.
Retail Media
Drive sales across key marketplaces like Amazon, Walmart, and Target through optimized listings, strategic placements, and performance-focused execution.
The go fish team
Meet Our Leadership
Smart strategy starts with strong leadership. Our team brings decades of experience helping brands grow through performance marketing, creative execution, and technical innovation.
Platform Specialities
Dan Hinckley
Co-Founder, Chief Product & AI Officer
Candice Lyna
Sales | Senior Account Executive
Kalina MacKay
SVP | Owned Media
David Dweck
EVP & GM
Kathleen Slater
VP | Account Management
Rebecca Antonellis
VP | SEO for eCommerce
Logan Durant
SVP | Paid Media
Lauren Lyster
SVP | Social Media
Sheila McAneney
SVP | Client Services
Dan Hinckley
Co-Founder, Chief Product & AI Officer
I’m the Co-Founder and Chief Product & AI Officer at Go Fish Digital, where I lead the development of AI-driven marketing tools across GEO, SEO, CRO, and web performance. With nearly 20 years of experience spanning brand strategy, full-stack development, and AI product leadership, I focus on building scalable tech that helps marketers move faster and smarter.
I’ve worked with clients like GEICO, Airbnb, Marriott, and the FBI—and I bring a cross-disciplinary perspective shaped by early roots in brand strategy and government IT consulting. My goal: bridge tech and strategy to help teams stay ahead of what’s next.
Fun fact
Candice Lyna
Sales | Senior Account Executive
At Go Fish, I help potential clients find smart, strategic solutions to their digital challenges. With over a decade of marketing experience, I bring a background in design and development, content strategy, SEO, and account leadership–plus a strong appreciation for clean proposals and clear results.
Fun fact
Kalina MacKay
SVP | Owned Media
I’m the SVP of Owned Media at Go Fish Digital, where I lead the SEO, digital PR, copywriting, ORM, and email marketing teams. I started my career in digital PR earning backlinks from top-tier media like Forbes, Cosmopolitan, and the Washington Post. I’ve since fallen in love with building holistic earned media strategies—and the teams that bring them to life.
Fun fact
David Dweck
EVP & GM
I focus on a clear mission: build enduring client growth by empowering high performing teams. With nearly 20 years in marketing across startups and global agencies, I bring clear strategy, integrated solutions, and a relentless focus on real results, grounded in first principles and shaped by what truly drives impact.
Fun fact
Kathleen Slater
VP | Account Management
I’m Kathleen Slater, VP of Client Services at Go Fish Digital, where I co-lead our Client Services Team. With 12+ years of marketing experience, I thrive on building meaningful relationships—both within my teams and through long-term client partnerships.
Fun fact
Rebecca Antonellis
VP | SEO for eCommerce
I’m the VP of SEO for eCommerce where I lead strategy, innovation, and client success across online retailers of all sizes. With over 14 years at the company, I specialize in content strategy, scalable SEO programs, and have a passion for website migrations (I’ve led over 30!)
Fun fact
Logan Durant
SVP | Paid Media
I’ve had the pleasure of managing high-performing paid advertising teams for nearly 15 years. During that time, “growth” has become my driving force. I love creating strategies that help our clients grow as much as I love developing new leaders on our team. Fostering the next generation of AI-driven advertising is my current focus and passion.
Fun fact
Lauren Lyster
SVP | Social Media
As the Senior Vice President of Social Media, I lead a powerhouse team that drives performance across Paid Social, Organic Social, and Social Commerce. With 15+ years of experience, I focus on developing smart strategies that result in long-term growth, building powerful brands – and even stronger partnerships with our clients. I’m dedicated to helping brands navigate the ever-evolving social landscape through innovation, transparency, and a commitment to what works (not just what’s trending).
Fun fact
Sheila McAneney
SVP | Client Services
I’ve spent more than 20 years in ecommerce and leadership, building teams, growing businesses, and navigating the ever-changing digital landscape. What I enjoy most is the people—working closely with our team and clients, learning together, and creating real impact. I’m a problem-solver at heart, passionate about taking ideas from concept to execution, and helping both teams and clients grow smarter and stronger every day.
Fun fact