Live at TikTok NYC Headquarters
TikTok x Go Fish: Social Commerce Summit
Wednesday, September 24
1:00 pm ET — 6:00 pm ET
Join us in person at TikTok’s NYC HQ to get:
- Exclusive TikTok ad insights & product roadmap
- Proven brand playbooks for rapid growth
- Network with top TikTok & marketing leaders
Agenda Highlights
1:10-1:20pm – Welcome & Leadership Kickoff
How TikTok & Go Fish are reshaping social commerce.
1:20-1:40pm – Go Fish’s Holiday-ready TikTok for Business Playbook
Deep dive into strategies you need to get holiday-ready.
1:40-2:25pm – TikTok’s Product Roadmap
Exclusive Alpha/Beta features—only from badged partners like Go Fish.
2:25-3:00pm – Real Brand Success Stories
Live case studies from high-growth TikTok campaigns.
3:00pm – 3:30pm – Q/A and Break
3:30-4:00pm – Expert Panel
With Go Fish clients + tech partners Yotpo & UpTk on driving growth year-round.
4:00 – 6:00pm – Networking & Happy Hour
High-value conversations over great food & drinks.
Why Attend
✅ Launch & scale TikTok campaigns for max holiday impact
✅ Discover the latest ad formats & content trends driving sales
✅ Learn creative strategies to stop thumbs mid-scroll and inspire purchases
✅ Retarget shoppers to keep momentum post-holiday
Experts in Social Commerce
Meet your Speakers
Jennifer Nguyen
Product Partnerships at TikTok
Jennifer leads go-to-market strategies for commerce partners at TikTok. A seasoned leader in strategic partnerships and programs, Jennifer drove adoption of industry leading commerce products amongst global brands at TikTok and previously at Instagram and Meta.jen
Eli Weiss
VP Retention Advocacy
Eli Weiss is VP of Retention Advocacy at Yotpo, partnering with some of the most culturally relevant eCommerce brands to drive sustainable growth. Before Yotpo, he led retention at beloved DTC brands like OLIPOP and Jones Road Beauty, and has advised nearly 100 others.
Cole Mancini
Director of Client Growth
Cole Mancini is a seasoned growth strategist with a track record in brand development, product innovation, and client success. Now Director of Client Growth at Go Fish, she leverages expertise in TikTok Live, digital marketing, and sales tactics to scale brands quickly and drive measurable results.
Sebastian Nelson
Chief Executive Officer
Sebastian Nelson is the founder and CEO of UpTk, the AI-powered affiliate management platform for TikTok Shop. A former seller turned software founder, Sebastian built UpTk after experiencing firsthand the challenges of scaling with affiliates, and has since helped hundreds of brands drive millions in GMV through smarter automation and AI-driven growth strategies.
Ethan Kramer
Managing Partner & Social Media Practice Leader
Ethan Kramer, founder of EK Creative (now Go Fish), is a pioneer in social commerce and one of the first TikTok Shop Partners in the US. His team has driven over $1M in TikTok Shop GMV in under 28 days, cementing their role as leaders in eCommerce growth on emerging platforms.
David Dweck
EVP and GM of eCommerce
David Dweck, EVP & GM at Go Fish Digital, has 15+ years leading paid media and SEO teams. He previously oversaw $3B in ad spend at Wpromote and scaled a 300-person search, social, and creative team. At Go Fish, he helps eCommerce brands bridge paid and organic to stay ahead of shifting SERPs and AI-driven search—maximizing visibility and ROI.