Measure What Matters

Analytics +
Measurement Services

We help you define what matters most, gather the right data, and interpret it so you can decide with confidence and act with purpose. From performance across channels to customer behavior and campaign impact, we bring structure and insight to your measurement so you can see the holistic impact of all your marketing efforts from brand awareness to conversion through an intentional mix of proprietary and third-party tools.

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Our Approach to Marketing Analytics

Marketing analytics works best when it’s built with intention. We begin by aligning on goals, then customizing the frameworks and systems needed to collect trustworthy data, uncover insight, and translate it into action. Every part of our approach is designed to help you understand what’s happening, why it’s happening, and what to do next.

Clarify Goals

Measurement without strategy is a useless exercise. We begin with what you are trying to understand or improve, whether it’s brand lift, channel mix performance, audience behavior, attribution, or campaign impact. Then we develop a custom measurement framework and reporting cadence.

Define the Data

Not all data is equally meaningful, especially when taking your goals into account. We help you identify the KPIs and the relationships between data that matter most, whether it’s engagement, conversion metrics, or long-term value and retention, so you’re measuring success with intention.

Measurement Architecture

We design the scaffolding that makes measurement possible: event tagging, cross-channel tracking, data layer setup, and data governance. This ensures the data being collected is reliable, consistent, and ready for analysis.

Data Collection + Integration

Whether through analytics platforms, CRM systems, social listening tools, or third-party sources, we connect and collect the data, blending behavioral, attitudinal, and performance data into a unified picture.

Analysis + Reporting

We turn numbers into knowledge through dashboards, narrative reporting, and recommendation frameworks that help teams understand performance, communicate findings, and make informed decisions with confidence.

Our Analytics + Measurement Toolkit

What We Do

Cross-Channel Attribution

Understand how paid, organic, social, email, and other channels contribute to your goals.

Audience Behavior + Customer Journey

See how people move from awareness to conversion, and what leads to loyalty, churn, or long-term value.

Campaign Optimization

We measure campaign performance iteratively so we can optimize it while it’s in market, running tests, adjusting spend, and analyzing performance through different lenses.

Custom Dashboards + Reporting

Clear, tailored dashboards that translate complexity into clarity for teams, stakeholders, and strategy reviews.

Barracuda Networks

Measurement gets clearer when you can understand why something performs, not just whether it does. Our proprietary intelligence platform brings that clarity together in one place.

Built by marketers, it reveals what drives performance across search, content, PR, and paid media: the gaps, the patterns, the relevance cues, and the opportunities competitors overlook. Insights that once took hours now appear in minutes.

What it helps you do:

Understand SEO and content patterns quickly

Spot link-worthiness and PR themes with real context

Strengthen alignment between paid and organic efforts

Reduce manual analysis while giving teams clearer direction

Connect insights across channels into a unified view
Turn scattered data into actionable next steps

It’s technology that turns your data into direction.

Google Analytics 4 Services

With the sunsetting of Universal Analytics, site owners need to have Google Analytics 4 set up and configured to continue to collect website analytics for their businesses. This is the primary platform that you must use if you want to use Google’s suite of analytics tools moving forward.

The team at Go Fish Digital will take a deep dive into your existing Google Analytics implementation and provide guidance on how to improve your data collection so you can make more informed decisions for your business. We’ll perform comprehensive audits of your existing setup and make recommendations to improve your tracking and data measurement frameworks.

Our analytics experts will help provide you with:

End to end Google Analytics 4 migrations
Tracking implementation
Events set up
Goal tracking
Custom dashboards
Data consulting

Reporting and Visualization:

Tell Stories With Your Data

It’s easy for insights from your data to get lost in a sea of spreadsheets and pivot tables. This makes it more difficult to draw meaningful conclusions and to report your findings to key stakeholders within your organization.

At Go Fish Digital, we’ll act as an extension of your team and ensure that you’re able to glean insights from your data and report your findings in a meaningful way. We’ll utilize our robust set of technologies to create beautiful visualizations so you’ll be able to immediately determine what the key takeaways are.

We’ll help you tell stories with your data so you’re easily able to get organizational buy-in and turn those insights into actions.