ON-DEMAND WEBINAR
From Affiliates to Full Funnel: The TikTok Strategy Behind 40% of Sales
Your webinar takeaways:
- Clear the chaos and organize creator outreach.
- Scale affiliate programs into a predictable sales channel.
- Turn creators into live sellers who drive conversions fast.
- Protect your brand voice while expanding reach.
- Build systems that make TikTok a consistent driver of revenue.
16%
of online orders in the U.S. are driven through affiliates
$23.3B
in TikTok ad revenue generated in 2024
80%
of brands use affiliate programs to drive awareness or sales
50%
of TikTok users have purchased from a TikTok LIVE
Affiliate Chaos Costs Sales
Creators are ready to sell for you, but without a system, messages get lost and revenue slips away. We’ll walk through how to turn that chaos into a steady sales channel.
thought leaders
Your Speaker Lineup
Lauren Lyster
SVP of Social Media
Lauren is a digital marketing executive with 10+ years of experience in performance marketing. She’s led high-performing teams to deliver full-funnel activations using data-driven, innovative strategies, and stays ahead of trends to drive business growth
Jalena Shand
Associate Director of Affiliate Marketing
Jalena Shand is a marketing strategist who specializes in building TikTok affiliate programs, creator partnerships, and social-first campaigns. With a background spanning beauty, high-fashion, food & beverage, and nonprofit work, she blends data-driven insights with native storytelling to deliver growth.
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