About Go Fish Digital
Built for What’s Next. Driven by Results That Matter.
Go Fish is a performance marketing agency built for what’s next. We move fast, think smart, and bring a human approach to every challenge. Our team of 350+ experts in SEO, paid media, social commerce, and strategy delivers the kind of growth that actually matters.
We’re backed by Trinity Hunt Partners and fueled by proprietary AI, turning complex challenges into measurable growth for our clients.
What Makes
See How We Work Go Fish Different
Here’s how we do things differently, on purpose.
Outsmart
We anticipate change before it happens, giving your brand an edge in search, social, and AI-driven strategy.
Outplay
We turn strategy into execution that wins, creative that converts, campaigns that cut through, and tactics your competitors haven’t even thought of yet.
Outperform
We don’t stop at benchmarks. We focus on the outcomes that actually matter, leads, revenue, and sustainable growth.
Our Clients Love Us
Since bringing Go Fish on board we’ve seen a remarkable improvement in both efficiency and sales through our paid digital advertising program… Their partnership has been a major cornerstone of our ongoing success in our D2C business.
Chris Senior Vice President
The Go Fish Digital team has demonstrated a long-term commitment to understanding the complexities of our business, product line and target market and they have applied what they learned to crafting a very effective SEO strategy. I highly recommend Go Fish Digital as a hard-working, hands-on team of experts.
William Hasse Vice President of Marketing at Chicco USA
Go Fish’s expertise is one of a kind. Coming into our marketing program and accurately assessing the efficiency of our spend while identifying how to make our marketing dollars go farther altered our brand’s trajectory. It did not just change our marketing program, it changed our business.
Meg Young Founder
Go Fish’s impact on our business has been revolutionary, helping us scale across various platforms. The introduction to TikTok Shop, a game-changer for us, is a testament to their keen understanding of market trends and opportunities. The team at Go Fish goes beyond being a service provider; they are true partners.
Adam Sommers Owner
We’re Leading The Conversation
We don’t just keep up. We set the pace. From webinars to national conferences, our team is shaping how the smartest marketers think, plan, and win.
Our insights are grounded in real-world results and powered by tools we’ve built to uncover what actually drives performance.
AI-Powered SEO Strategies for 2025
The go fish team
Meet Our Leadership
Smart strategy starts with strong leadership. Our team brings decades of experience helping brands grow through performance marketing, creative execution, and technical innovation.
Platform Specialities
Dan Hinckley
Co-Founder, Chief Product & AI Officer
Candice Lyna
Sales | Senior Account Executive
Kalina MacKay
SVP | Owned Media
David Dweck
EVP & GM
Kathleen Slater
VP | Account Management
Rebecca Antonellis
VP | SEO for eCommerce
Logan Durant
SVP | Paid Media
Lauren Lyster
SVP | Social Media
Sheila McAneney
SVP | Client Services
Dan Hinckley
Co-Founder, Chief Product & AI Officer
I’m the Co-Founder and Chief Product & AI Officer at Go Fish Digital, where I lead the development of AI-driven marketing tools across GEO, SEO, CRO, and web performance. With nearly 20 years of experience spanning brand strategy, full-stack development, and AI product leadership, I focus on building scalable tech that helps marketers move faster and smarter.
I’ve worked with clients like GEICO, Airbnb, Marriott, and the FBI—and I bring a cross-disciplinary perspective shaped by early roots in brand strategy and government IT consulting. My goal: bridge tech and strategy to help teams stay ahead of what’s next.
Fun fact
Candice Lyna
Sales | Senior Account Executive
At Go Fish, I help potential clients find smart, strategic solutions to their digital challenges. With over a decade of marketing experience, I bring a background in design and development, content strategy, SEO, and account leadership–plus a strong appreciation for clean proposals and clear results.
Fun fact
Kalina MacKay
SVP | Owned Media
I’m the SVP of Owned Media at Go Fish Digital, where I lead the SEO, digital PR, copywriting, ORM, and email marketing teams. I started my career in digital PR earning backlinks from top-tier media like Forbes, Cosmopolitan, and the Washington Post. I’ve since fallen in love with building holistic earned media strategies—and the teams that bring them to life.
Fun fact
David Dweck
EVP & GM
I focus on a clear mission: build enduring client growth by empowering high performing teams. With nearly 20 years in marketing across startups and global agencies, I bring clear strategy, integrated solutions, and a relentless focus on real results, grounded in first principles and shaped by what truly drives impact.
Fun fact
Kathleen Slater
VP | Account Management
I’m Kathleen Slater, VP of Client Services at Go Fish Digital, where I co-lead our Client Services Team. With 12+ years of marketing experience, I thrive on building meaningful relationships—both within my teams and through long-term client partnerships.
Fun fact
Rebecca Antonellis
VP | SEO for eCommerce
I’m the VP of SEO for eCommerce where I lead strategy, innovation, and client success across online retailers of all sizes. With over 14 years at the company, I specialize in content strategy, scalable SEO programs, and have a passion for website migrations (I’ve led over 30!)
Fun fact
Logan Durant
SVP | Paid Media
I’ve had the pleasure of managing high-performing paid advertising teams for nearly 15 years. During that time, “growth” has become my driving force. I love creating strategies that help our clients grow as much as I love developing new leaders on our team. Fostering the next generation of AI-driven advertising is my current focus and passion.
Fun fact
Lauren Lyster
SVP | Social Media
As the Senior Vice President of Social Media, I lead a powerhouse team that drives performance across Paid Social, Organic Social, and Social Commerce. With 15+ years of experience, I focus on developing smart strategies that result in long-term growth, building powerful brands – and even stronger partnerships with our clients. I’m dedicated to helping brands navigate the ever-evolving social landscape through innovation, transparency, and a commitment to what works (not just what’s trending).
Fun fact
Sheila McAneney
SVP | Client Services
I’ve spent more than 20 years in ecommerce and leadership, building teams, growing businesses, and navigating the ever-changing digital landscape. What I enjoy most is the people—working closely with our team and clients, learning together, and creating real impact. I’m a problem-solver at heart, passionate about taking ideas from concept to execution, and helping both teams and clients grow smarter and stronger every day.
Fun fact
built on trust
How We Got Here
Go Fish is part of Agital, a platform of marketing and experiential agencies built to unlock smarter, faster growth. We combined the strengths of Go Fish Digital, Exclusive Concepts, and EK Creative under one name, one mission, and one promise: to help brands outperform where it counts. Learn more.
Our Commitment to Diversity, Equity, and Inclusion
At Go Fish, we believe diverse teams build better strategies. We’re committed to creating a workplace where every voice is heard, every perspective matters, and opportunities are accessible to all. That’s not just good culture, it’s good business.
Talk to Our Experts
Let’s Talk
If you’re looking for a growth partner who blends performance, strategy, and AI, you’re in the right place.