On-demand webinar
Don’t Let Poor Testing Tank Your eCommerce Meta Ads Performance
Your webinar takeaways:
- Battle-tested Meta Ads strategies for eCommerce growth.
- Landing page tweaks that turn visitors into buyers.
- Custom labels that make ads hyper-relevant.
- Leveraging email lead gen to qualify high-intent traffic.
- Real-world case studies to level up your testing game.
37%
of ad spend is wasted when testing is skipped.
52%
of Meta advertisers test fewer than 2 creatives per campaign.
5x more
sales from email nurtures tied to high-intent Meta leads.
47%
of paid social teams cite lack of testing as their biggest performance blocker.
Turn Wasted Spend into Real Revenue
Ad testing isn’t just a best practice—it’s the key to unlocking serious ROI. Companies that skip testing waste up to 37% of their ad spend on poor targeting, driving up lead costs and missing out on high-intent buyers. Ready to optimize smarter and spend more efficiently?
thought leaders
Your Speaker Lineup
Rachel Huffcutt
Manager of Paid Media
Rachel is a Paid Media Manager at Go Fish, overseeing $350K+ in monthly ad spend and driving $2M+ in revenue. She builds and optimizes full-funnel strategies across Meta, Pinterest, TikTok, and LinkedIn, focusing on growth and efficiency. With expertise in campaign management, performance optimization, and client strategy, she helps brands maximize ROI. A proven problem-solver, Rachel navigates ad platforms, betas, and trends to keep campaigns ahead of the curve.
Kaitlyn Kerr
Sr. Paid Media Manager
In her 5 years at Go Fish, Kaitlyn has helped drive program and service innovation for paid social which includes Meta, Instagram, Pinterest, LinkedIn and TikTok. She is responsible for establishing best practices, performance-driven social strategies, delivery and reporting that deliver optimal results for Go Fish clients.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.