As Google continues to roll out mobile-first indexing, it’s becoming increasingly important for websites to be designed and developed for mobile devices, even for B2B organizations and industries where most human users are visiting from desktops.
Mobile-Friendly or Responsive?
A lot of people use the terms interchangeably, but what’s the difference between mobile-friendly and responsive web design? Mobile-friendly design means that a webpage will appear the same across all devices and a single layout will render well for all screen sizes. Responsive design improves the user experience for each mobile viewport by modifying the way content is presented to the user based on the device they use. This is done automatically, without requiring the webmaster to update multiple versions of the same website repeatedly.
According to their Web Developer Guides, Google greatly prefers a responsive design, and so does the Go Fish Digital team. We create all of our web designs to be fluid – each layout will stack and order logically – while keeping all relevant content on the page and allowing users to interact with components as required, regardless of device. We also help prioritize important content and calls-to-action higher on the page because we know that if people don’t find the information they’re searching for quickly, they’ll return to their Google search.
We have award-winning designers, conversion rate optimizers, SEOs, UI/UX pros, and analytics experts – and that’s just on our website design and development team! That means our individual expertise gets implemented into each website we create. Whether you’re building a brand new website or refreshing your current one with a redesign, our team will turn your vision into a high-converting, beautiful website.
Our website-building procedure is different from most. The design process isn’t the beginning of your website redesign project. First, we’re going to ask you a lot of questions— what do you like, what don’t you like, what’s your brand personality, what are your goals, what’s critical, and what’s nice-to-have, just to name a few. From there, we’ll map out your site’s architecture and infrastructure. After that, we’ll plan the site navigation and determine the number of page templates and custom post types your WordPress site will ultimately support.
To Wireframe or Not to Wireframe?
There’s a solid case to be made for inserting a wireframing step at the beginning of the design process. By mapping out the layout of the content and calls-to-action on each template, it’s easy to ensure your priority content and engagement points will ultimately be in the optimal locations, on all devices. By waiting to introduce the design elements – color palette, icons, photos, etc. – the focus remains on the user journey, which is critical to good user experience and engagement. From there, the design can be layered on a solid foundation. We’ll have discussions every step of the way, providing you with numerous opportunities for feedback and input so there are never any surprises.
Once we have initial designs finalized and approved, the site development begins.
Design Great Websites, Have Happy Clients
We know you’re going to love your new website design and its performance. Contact us for a website design quote and we look forward to adding you to the satisfied client list below.