LinkedIn marketing is the process of utilizing organic social or advertising to connect with your customers on the LinkedIn platform. LinkedIn is becoming an increasingly popular platform for B2B professionals and by utilizing the power of the platform, you can help build your brand and generate leads from qualified potential customers.
To start, Go Fish Digital performs research to determine your audience characteristics. This helps us better inform your LinkedIn marketing strategy by understanding your audience’s age, demographics, titles, popular groups and more. We’ll also analyze your competitors to gain insights on their social strategies. By researching your core audience, we’ll develop a comprehensive plan to connect and engage with them.
Once we understand your audience and core KPIs, our LinkedIn marketing agency will begin to develop a content strategy for your organization. From there, we’ll begin to manage your LinkedIn account to help you build your following, drive website traffic and generate more leads. We’ll provide an end to end solution where we help you develop copy, utilize existing assets and schedule content creation. Types of content we’ll manage include:
By leveraging analytic tools, we’ll help measure and monitor core KPIs of your social strategy. We combine data sources such as native analytics as well as third party tools such as Google Analytics to measure data on impressions, engagements, conversions and more. Our goal is to give you insights as to the impact of your LinkedIn strategy and improvements that could be made for your campaign.
Check out our LinkedIn management service and work with us
to build a strong social media presence.