What Is BigCommerce SEO?
BigCommerce SEO is the marketing practice of enhancing your online store’s rankings within search engines to drive visibility and revenue from organic traffic. BigCommerce SEO involves a unique set of techniques tailored to maximize the online reach of your product pages, categories, and overall brand.
BigCommerce offers a variety of built-in SEO features such as optimized URL structures, automated XML sitemaps, and schema markup capabilities. However, effectively leveraging these features requires an understanding of both general SEO best practices and platform-specific nuances
BigCommerce Technical SEO
Technical SEO is the cornerstone of any successful ecommerce site. It involves a range of activities aimed at optimizing the architecture of your website to make it easily crawlable and indexable by search engines.
New Category Pages
Category pages act as the entry point to your diverse range of product offerings. A well-optimized category page can significantly enhance both the user experience and your SEO performance.
Go Fish Digital conducts keyword research to identify the queries your potential customers are searching for. Based on this research, we’ll identify opportunities where you have the inventory to support new category pages. Through a combination of query and competitor research, this gives your site new indexable pages that are capable of driving traffic and revenue from search engines.
Category and Product Page Optimization
Your category and product pages are where most of the user conversion happens. Optimizing these pages is crucial to improve visibility for the queries that matter most. You’ll want to ensure that each page contains engaging content that not only helps SEO but also compels users to take action.
Our BigCommerce SEO agency starts by performing keyword research, identifying terms that your potential customers are searching for. We then provide guidance on how you can better optimize your category and product pages for these critical terms. This involves adjustments to elements such as title tags, product descriptions, images and more.
Our team helps ensure that your core product and category pages are mapped to the proper keywords and well optimized for the search engines.
Site Structure Reviews
Site structure is often an overlooked aspect of SEO, but it plays a vital role in both user experience and search engine optimization. A well-structured site enables easier navigation, which can lead to higher user engagement, lower bounce rates, and increased sales.
Our team assesses the information architecture of your BigCommerce site to ensure it follows a logical flow, thereby enhancing user experience. We consider the most intuitive layout for your categories, sub-categories, and product pages to enable users to find what they’re looking for with minimal effort. A well structured architecture also allows Google to more easily crawl and taxonomize your site content.
We also analyze and optimize the internal linking structure of your site. Well-placed internal links guide users to relevant content and products, while also distributing equity throughout the site.
Site Performance Reviews
When it comes to e-commerce, every second counts. Slow loading times, poor Core Web Vitals, or cumbersome navigation can deter potential customers, resulting in lower conversion rates and lost revenue. Go Fish Digital reviews key components of your site performance to improve the efficiency and user-friendliness of your BigCommerce store.
Our team will review your site for technical opportunities to improve load times and Core Web Vitals metrics. These reviews can range from simple changes like image compression and lazy loading, to more complex solutions. Our team is capable of working with your engineering team to propose solutions, test implementations and improve the loading time of your website.
Ecommerce SEO Case Studies
3,800% ROI For Shopify SiteA Shopify site sees large ROI improvements from contextual and technical SEO.
Bella Ella Boutique Triples Ecommerce RevenueTechnical SEO and Content Link Building Pushes Bella Ella Boutique’s Website to the Top of Google
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