PPC Services For Ecommerce
Ecommerce PPC Management
Grow your store’s revenue with ecommerce PPC management services.
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What Is Ecommerce PPC Management?
Ecommerce PPC Management is a digital marketing strategy focused on driving targeted traffic to an online store through paid media initiatives. Ecommerce PPC allows businesses to place their products and services in highly visible positions within search engines and social media platforms such as Shopping, Google Ads and Instagram results. These advertisements are strategically designed and placed to target potential customers who are already interested in the type of products or services being offered, aiming to convert these platform experiences into sales.
Google Performance Max Advertising
Go Fish Digital offers comprehensive support for Performance Max campaigns, leveraging its full potential to meet your business goals. Performance Max is a versatile, goal-based campaign type that allows advertisers to access all Google Ads inventory from a single campaign. This includes channels like YouTube, Display, Search, Discover and more. Utilizing Google’s Smart Bidding and real-time optimization, we ensure that your campaigns deliver more conversions and value across multiple channels.
We don’t stop at campaign setup; we continually monitor and optimize your Performance Max campaigns for maximum ROI. With Google’s AI technologies, we can make data-driven decisions on bidding, budget optimization, audience targeting, and creative assets. With our data-driven and testing approach, we’ll work to help your store drive revenue from the Performance Max platform.
Ecommerce Shopping Feed Management
Managing your shopping feed effectively is crucial for any successful ecommerce campaign. Our services include complete management of your product listings through Google Merchant Center, a platform that allows your products to appear in Google Shopping. This ensures that your product information is both accurate and optimized for the best possible performance in ad campaigns.
Go Fish Digital audits your Google Merchant Center account, making sure all product data is accurate and compliant with Google’s guidelines. This involves optimization of key elements such as product titles, descriptions, and images. We also focus on ongoing shopping feed management and optimization. We monitor the feed for errors, update it for changes in product availability or information, and optimize it for better search visibility. Our goal is to help your ecommerce ads stand out, drive clicks, and ultimately conversions.
Retargeting PPC Management
Retargeting is a highly effective tactic within our ecommerce PPC management services designed to re-engage potential customers who have interacted with your website but didn’t complete a purchase. The principle is simple but powerful. Once a visitor leaves your online store, retargeting ads will follow them across other websites, social media platforms, reminding them of the products they viewed or added to their cart.
We utilize advanced retargeting strategies to segment your website visitors based on their behavior, such as the products they viewed, the pages they visited, or how far they went in the checkout process. By crafting highly personalized and dynamic ads for each segment, we ensure that your retargeting campaigns resonate with potential customers and entice them to return and complete their purchase.
Ecommerce Paid Social Advertising
In the ever-evolving landscape of ecommerce, paid social advertising has emerged as an invaluable channel for reaching highly targeted audiences. For ecommerce businesses, we use platforms like Instagram and Meta, where we utilize their robust ad offerings to promote your products. These platforms not only provide excellent reach but also allow for targeting based on user behavior, demographics, and interests, making them ideal for ecommerce advertising.
Go Fish Digital’s approach to paid social advertising is strategic and customized to align with your brand’s unique needs and objectives. We begin with audience segmentation, identifying and defining the groups most likely to engage with your products. Then, we create compelling ads designed to capture attention and drive purchases. We continually monitor your core KPIs, adjust targeting criteria, and refine ad creative. By doing taking a testing based approach, we aim to maximize sales while minimizing cost per conversion.
Ecommerce PPC Case Study
Joybird: Paid Advertising Success From Performance Max Testing
+40% ROAS and a +95% lift in revenue when compared to Smart ShoppingContact Us
Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.
(703) 596-1353
Raleigh
227 Fayetteville St. | Raleigh, NC 27601
227 Fayetteville St. | Raleigh, NC 27601
Virginia, Maryland, DC
2221 S Clark St | Arlington, VA 22202
2221 S Clark St | Arlington, VA 22202