On-demand webinar
How to Use SEO to Show Up in ChatGPT & AI Overviews
Your webinar takeaways:
- What ChatGPT looks for when choosing brands to feature.
- What it really takes to appear in Google’s AI Overviews.
- Ways to use PR to have your brand show up where it counts.
- Quick tips to find content gaps that hurt your rankings.
- How to boost your “Similarity Score” to win more AI-powered rankings.
16%
of eComm searches show AI Overviews.
30x
more traffic goes to top AI picks.
2.5B+
visits to ChatGPT in March 2025 alone.
13%
of eComm search volume is AI-influenced.
Show Up Where it Counts
AI is already reshaping how shoppers discover products—and if your brand isn’t showing up in AI results, your competitors probably are. 72% of consumers trust AI answers as much as traditional search results, making it critical to earn a spot in tools like ChatGPT and Google’s AI Overviews.
thought leaders
Your Speaker Lineup
Kalina MacKay
Director of Content
Kalina MacKay oversees digital PR, copywriting, and design at Go Fish Digital. With natural passion, Kalina has a track record of creating innovative, newsworthy content that creates massive buzz and drives record results. She has produced and pitched campaigns that have been featured in the Washington Post, Forbes, Business Insider, Cosmopolitan, and countless other reputable outlets.
Dan Hinckley
President
With nearly 20 years in SEO, Dan Hinckley leads product development and AI-driven strategies that connect technical innovation with measurable growth. He oversees end-to-end initiatives across SEO, ORM, CRO, and web design for major clients like GEICO, The New York Times, Marriott, Airbnb, and the U.S. Department of Defense. Dan specializes in building scalable solutions that align brand strategy with performance, using deep analytics and cutting-edge tech to drive impact.
See How We Can Help You Drive Impact
Discover how Go Fish can advance your marketing strategy across business channels.