Amy Boek
Published: December 12, 2025
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I’m the Vice President of Brand Strategy, guiding strategic direction for tourism clients. With nearly 20 years of experience, I’ve led teams as VP of Marketing at Zartico and CMO at the Amelia Island Convention & Visitor Bureau and served on boards including Destinations Florida and VISIT FLORIDA. My expertise spans data-driven marketing, media and creative strategy, and destination leadership. I hold a degree in public relations and marketing from Murray State University.