Tommy Glasgow

Tommy Glasgow can be found online at:

Twitter: tommygofish

How to Optimize Your BBB Profile: BBB logo and star rating.

How to Optimize Your BBB Business Profile

Posted @ Jul 06 2021 by Tommy Glasgow

While popular online review platforms like Google and Yelp get most of the fanfare and attention from consumers, one of the oldest indicators for public trust is the Better Business Bureau. The BBB has operated in one form or another for over 100 years. Despite its age, the site still carries weight — especially with […]

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How to Improve Reviews for Multiple-Location Businesses

Posted @ Jul 13 2020 by Tommy Glasgow

One of the most fundamental parts of your brand’s online reputation is customer reviews. Having a strategy in place for monitoring, responding to, and requesting new online reviews can feel like a full-time job, even for a small business. But what about national or multi-location businesses? The prospect of keeping tabs on hundreds of reviews […]

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Yelp Not Recommended Filter Algorithm

Why Does Yelp Hide Reviews? Unpacking the Yelp Filter

Posted @ Feb 20 2020 by Tommy Glasgow

The Yelp filter, also known as the “Not Recommended” section of reviews on a page, has been a frustration of business owners and reviewers for years. Maybe you’ve experienced it yourself –– watching a review seemingly disappear only to find it buried at the bottom of the page where it does not contribute to the […]

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5 Overlooked Places to Monitor Your Online Reputation in 2020

Posted @ Jan 15 2020 by Tommy Glasgow

Is Online Reputation Management part of your New Year’s resolution? In 2020, it’s more important than ever to put your best foot forward for potential clients, partners, and employees by fostering a positive online presence.  Good ORM for your brand starts with search results and online review sites. The majority of our ORM projects here […]

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When to Respond to Online Reviews (And How)

Posted @ Aug 08 2019 by Tommy Glasgow

If you’ve found your way over to this post, you probably already know the importance of online reviews. A business’ star rating on major review sites, like Yelp and Google, has very real consequences on its bottom line. So making review management a priority is essential to maintaining a brand’s online reputation. Here at Go […]

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PR vs. ORM: What They Teach One Another

Posted @ Mar 07 2019 by Tommy Glasgow

A generation ago, brand management was a lot more straightforward. Looking to get the word out on your product or service? Hire a slick advertising agency or a well-connected public relations firm and you’re off to the races. But the digital age has demanded more from marketers. With an increasingly skeptical and digitally-savvy culture, consumers […]

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Yelp reviews for gyms

Three Unique Yelp Challenges that Gyms Face

Posted @ Sep 12 2018 by Tommy Glasgow

At Go Fish Digital, we see a lot of multi-location businesses that need help making review improvements. Goals range from increasing the overall number of positive reviews to hitting a star rating benchmark across all locations, to even scraping review text for trends and customer pain points. Recently, we wanted to study a type of […]

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Improve your TripAdvisor rating with these 6 do's and don'ts

How to Improve Your TripAdvisor Rating: 6 Do’s and Don’ts

Posted @ Jan 23 2018 by Tommy Glasgow

For business owners in the travel & hospitality industries, TripAdvisor has become much more than an online guide to area attractions. Now the “largest travel site in the world,” TripAdvisor dominates search results and user ratings for over 7.3 million hotels, restaurants, and activities around the world. If you’ve done any traveling lately, especially internationally, […]

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