Rebecca Wright
Rebecca Wright can be found online at:
4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks
Creative campaigns with a link building component are an investment, both in time and money. So, imagine this scenario… A campaign you and your team have been working on for the last few weeks has finally been posted on your client’s site and you’ve launched an email outreach campaign to earn links. After reviewing your […]
A Digital PR’s Guide to Using Google Alerts
Digital marketers are able to track an insane amount of keywords, mentions, rankings, and more with tools like MozBar, Ahrefs, and Buzzsumo. Many of these tools require a paid subscription in order to access the advanced functionality a marketer needs to monitor key metrics. Even though it’s sometimes quicker to use the tools we have […]
An overview of media relations and how COVID-19 is affecting my approach to digital PR strategy. Picture this: freelancers are looking for places to shop their essays around, but staff writers’ queues have been backed up with stories surrounding COVID-19 for the last few weeks. Along with that, their publishers are looking for content related […]
The Art of the “No” 101: Dealing With Rejection From Editors, Publishers, and More
How persistence is necessary for getting your content out there If you’re like the rest of us (and let’s face it, you are), then you probably don’t like being told no. Rejection stings, but it’s inevitable if you want to publish your content on the internet or pitch media who can publish it. Rejection – […]
Something Old, Something New: Is Originality Overrated?
No idea is original. Unfortunately, that might sound a little pessimistic or a little insulting. Either way, the fact is: no ideas are original. This small, simple concept isn’t new. Mark Twain said, “There’s no such thing as a new idea. It’s impossible. We simply take a lot of old ideas and put them into […]