Mia Ficken

/in/miaficken

Mia Ficken can be found online at:

Twitter: miaficken

Through 12 years of experience with advertising agencies and in-house educational institutions, Mia has garnered an expertise in traditional and digital marketing, brand management, integrated campaign development and implementation, product planning and customer engagement. In the past she has led campaigns for Honda, Belmont University, The Nashville Zoo, AKG Acoustics, Ovation Brands, Columbia State Community College, and several automotive clients. Mia holds a B.A. from James Madison University and a Masters of Business Administration from Belmont University with a focus on marketing and negotiation. She is also trained and certified in the Harvard Program on Negotiation (PON) Method and Lean Healthcare.

Tips for how to work from home effectively

How to Work from Home Effectively

Posted @ Apr 30 2019 by Mia Ficken

According to a 2017 Gallup Study, almost 50% of Americans work from home in some capacity. I work from home full-time, and that phrase consistently receives polarized reactions. At this point in my career, working from home is not a big deal to me, but I’m often met with the question, “how do you do […]

Read more

Negotiation and Project Management

Posted @ Aug 29 2018 by Mia Ficken

When I was in graduate school getting my MBA, my focus centered around negotiation and mediation. At the time, I thought I wanted to become a professional mediator, but I soon realized that I didn’t really want to get pulled into disputes between neighbors about barking dogs or get in the middle of messy and […]

Read more

Low Hanging Fruit - Quality Backlinks

12 Things You Can Do Today To Get Quality Backlinks

Posted @ Jun 05 2017 by Mia Ficken

Everyone wants more high quality, top-tier backlinks, but not everyone has the capabilities to make it happen. Classical link building strategies such as rebuilding large but out-dated popular resources as well as modern strategies like creating amazing content and pitching journalists and bloggers are very effective, but are beyond the resources for some. If that sounds like you, this post can help! […]

Read more

Increase CTR with SEO Title Tag

How Title Tags Can Increase Your CTR

Posted @ Nov 15 2016 by Mia Ficken

Are you looking to increase Click-Through Rates (CTR’s) to your site from search engines? Before jumping straight to spending more on ads or doing massive rewrites on meta descriptions, there is one area you should spend some time working on: title tags. Some of the more important aspects of on-page optimization for as long as SEO […]

Read more

The Basics to Learning SEO: The 80/20 Rule

Posted @ Aug 02 2016 by Mia Ficken

I dare you. . . Google ‘SEO’ Or ‘Learn SEO’. . . Wait, no don’t. You already did, didn’t you? Are you overwhelmed by the results?   Learning SEO There’s a lot of information out there. But, a lot of information doesn’t mean good information. Some of it is bogus, a lot of it is dated, […]

Read more

Content Marketing Strategy – A Labor of Love

Posted @ Jan 27 2016 by Mia Ficken

  I love content. I devour it. As a soon-to-be first time mom, I am on the never-ending quest for all things pregnancy, labor and delivery, and more importantly, baby. It’s overwhelming, but the truth is, I feel more prepared than I thought I would be (pending baby’s actual arrival) because there is so much […]

Read more

Local Automotive SEO

10 Strategies for Local Automotive SEO

Posted @ Jan 14 2016 by Mia Ficken

Even though standard advertising channels persist in the Internet age, digital marketing is rapidly growing as brands recognize the ease in which they can reach their audience. Car dealerships can’t rely solely on the old standbys of 30-second TV spots, 60-second radio, and weekend print ads anymore. As consumer shopping habits continue to evolve and […]

Read more