Melissa Borto

Melissa Borto can be found online at:

5 Tips for Optimizing Your PPC Campaigns During the “New Normal”

Posted @ Jul 22 2020 by Melissa Borto

5 Tips for Optimizing Your PPC Campaigns During the “New Normal”   Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their doors, it’s important to pay close attention to your pay-per-click campaigns to identify any external changes that could significantly impact metrics. Here are a few optimization tips […]

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5 Steps to Launching a Successful Google Ads Campaign

Posted @ Oct 09 2019 by Melissa Borto

Creating Google Ads campaign strategies is always exciting, but can be a bit daunting, especially if you’re not familiar with the industry. When I first began my paid media career after passing the required Google Ads certifications, there was a definite learning curve that I had to overcome. I spent a lot of time trying […]

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