Kalina MacKay

Recent Posts by Kalina MacKay

Strategizing Digital PR for Lawyers: A Comprehensive Guide
Dec 28, 2023
by Kalina MacKay
For lawyers looking to grow their business in 2024, digital marketing has become a key tool...

Understanding and Leveraging Digital PR Link Building
Dec 27, 2023
by Kalina MacKay
Digital PR has become an indispensable tool in the digital marketing landscape, particularly when it comes...
Teamwork Discussion Meeting Brainstorming Digital PR Concept

The Best Examples of Digital PR Campaigns
May 08, 2023
by Kalina MacKay
The key to a successful digital PR campaign is often its uniqueness. Doing something that’s never...
woman presenting campaign to a team

The Ultimate Guide to Digital PR: From Brainstorming to Backlinks
Feb 17, 2022
by Kalina MacKay
Digital PR is a term that refers to using public relations strategies to improve digital presence....
7 Myths About Pitching Journalists

7 Myths About Pitching Journalists
Jun 01, 2021
by Kalina MacKay
Whether it’s your first time or 5,000th-time sending outreach, knowing how to pitch journalists can be...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation
Sep 14, 2020
by Kalina MacKay
Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
An Intro to Your First Link Building Campaign

An Intro to Your First Digital PR Campaign
Oct 03, 2019
by Kalina MacKay
No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares you...