Josh Koebert

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How We Utilize Data To Improve Our Marketing Campaigns During COVID

Posted @ Aug 10 2020 by Josh Koebert

  The COVID-19 pandemic has impacted the lives and work of people worldwide, and the Go Fish team is no exception. The financial impact of a drastically-changed business environment led some clients to pause, downgrade, or, unfortunately, cancel their work with our agency, and as a result, there was suddenly less work to go around.  […]

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reddit logo on laptop

The “Wisdom” Of The Crowd: 3 Ways To Use Reddit As A Campaign Resource

Posted @ Feb 10 2020 by Josh Koebert

We use Reddit as an essential part of our marketing and promotion strategy at Go Fish Digital. By identifying subreddits that specialize in topics relating to our campaigns, our team is able to submit links to those campaigns directly to audiences that have self-identified as being interested in that kind of content. Over the years, […]

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Don’t Be Afraid To Bring Your Personal Passions To Work

Posted @ May 16 2019 by Josh Koebert

When it comes to creating content, especially content for your company or client, it can be easy to narrow your focus and limit your sources of inspiration. We’ve all caught ourselves putting on mental blinders that only allow us to think about content ideas related to hyper-specific topics. Even though it does happen, it doesn’t […]

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Using the U.S. Census As a Source for Creative Content Campaigns

Posted @ Nov 13 2018 by Josh Koebert

By and large, people love reading about themselves. If readers can connect with a piece of content on a personal level by being able to identify themselves in the subject material, they are much more engaged while evaluating that content. In many cases, they are also more likely to share that piece of content with […]

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Research tips to help produce your best content

4 Research tips to help produce your best content

Posted @ May 31 2018 by Josh Koebert

Research is an oft-overlooked component of content creation and marketing. Clickbait-style headlines and top-notch graphic design are the most eye-catching elements of countless pieces of viral content. Oftentimes neither of those would be possible without a foundation built on well-researched data. While sometimes a single source can provide all the information needed to put together […]

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