Josh Koebert

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Don’t Be Afraid To Bring Your Personal Passions To Work

Posted @ May 16 2019 by Josh Koebert

When it comes to creating content, especially content for your company or client, it can be easy to narrow your focus and limit your sources of inspiration. We’ve all caught ourselves putting on mental blinders that only allow us to think about content ideas related to hyper-specific topics. Even though it does happen, it doesn’t […]

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Using the U.S. Census As a Source for Creative Content Campaigns

Posted @ Nov 13 2018 by Josh Koebert

By and large, people love reading about themselves. If readers can connect with a piece of content on a personal level by being able to identify themselves in the subject material, they are much more engaged while evaluating that content. In many cases, they are also more likely to share that piece of content with […]

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Research tips to help produce your best content

4 Research tips to help produce your best content

Posted @ May 31 2018 by Josh Koebert

Research is an oft-overlooked component of content creation and marketing. Clickbait-style headlines and top-notch graphic design are the most eye-catching elements of countless pieces of viral content. Oftentimes neither of those would be possible without a foundation built on well-researched data. While sometimes a single source can provide all the information needed to put together […]

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