David Cusick

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The 2019 Go Fish Digital Reporter Pitching Survey

Posted @ Sep 24 2019 by David Cusick

Love it or hate it, pitching is a key component to public relations and digital marketing. It’s an effective way to get your campaign, message, or idea out to news organizations and it gives those news organizations an opportunity to source additional content for their publication. One drawback of pitching, however, is that PR professionals […]

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How The Office Taught Us Everything We Need to Know About Content Marketing

Posted @ Feb 19 2019 by David Cusick

Believe it or not, there are a lot of similarities between television production and content marketing. Both rely on creativity and good writing, and their success is typically judged on consumer and critic reception. Television may not be the first place content marketers look to for inspiration, but with so many similarities between the two […]

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