Bernard Dries
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Identifying and Addressing Drops in Organic Visibility
Working in digital marketing and, in particular, SEO comes with its own unique set of challenges. Client relationships, shifts in organic algorithms, and an ever-evolving requisite skillset are just a few of the daily challenges. And whether you’re new to digital marketing or a seasoned vet, almost every SEO has been confronted with the dreaded […]
Using the Amelia Booking Plugin for Services and Appointments
Most site owners are familiar with the name brand plugins primarily used for eCommerce transactions. WordPress plugins such as WooCommerce, BigCommerce, and Jigoshop have become synonymous with the selling of goods online. Online transactions become more complicated, however, when a website is attempting to sell services that require appointment times. Websites that provide service offerings […]
You’ve Crawled Your Site…Now what?
Whether you are optimizing your own website or working on a client’s, it’s imperative that web owners attempt to simulate search engine bot activity, specifically in regards to site crawling. You, being a proactive digital marketer, have probably reviewed (and maybe even tried using) site crawl tools in the past. So, let’s say you’ve done […]
Five Steps for Identifying Thin Content
There is a lot to juggle when addressing the SEO of a website. If you’re a marketing manager, you’ve probably heard dozens of different industry buzzwords. Backlinks, domain authority, featured snippets and canonical tags are all terms that, almost certainly, have been mentioned during one of your SEO consultations. We find it worthwhile to step […]