Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

How Google May Do Query Rewriting by Looking at a Searcher's Prior Queries

How Google May Do Query Rewriting by Looking at a Searcher’s Prior Queries

How Many People does Mudville Stadium (where Mighty Casey Struck Out) hold? Google was granted a...
How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

Ambiguous Queries and Semantic Interpretations When someone asks an ambiguous query at Google, how does it...
Quality Visit Scores to Businesses May Influence Rankings in Google Local Search

Quality Visit Scores to Businesses May Influence Rankings in Google Local Search

You can learn a lot on the Web about businesses, such as the addresses of those...
Ranking Search Results and Product Queries

Ranking Search Results and Product Queries

Ranking Search Results for Product Queries vs. Accessory Queries Many eCommerce sites on the Web carry...
A Crowdsourcing Evaluation of Clustered Search Results

A Crowdsourcing Evaluation of Clustered Search Results

A Google Patent focusing upon ranking software applications using clustering and a crowdsourcing evaluation approach to...
Do Searchers Find Value in User-Generated Content Search Results?

Do Searchers Find Value in User-Generated Content Search Results?

Is there potential value in answering questions at a site like Quora? Will your answers be...
Question Answering Explaining Estimates of Missing Facts

Question Answering Explaining Estimates of Missing Facts

Will Google Start Explaining Estimates in Search Results? We've been seeing an increase in the number...
Google Media Consumption History Tracking

Google Media Consumption History Tracking

If you use Google Maps for navigation, Google may track a mobile location history for you...
Semantic Frames and Word Embeddings at Google

Semantic Frames and Word Embeddings at Google

Using Semantic Frames to Add Context to Word Embeddings Word Embeddings are a way for Google...
A New Type of Google Contextual Questions

A New Type of Google Contextual Questions

Google Crowdsourcing Local Information Using Contextual Questions A newly granted Google patent starts by telling us...
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