Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

The Google Assistant and Context-Based Natural Language Processing

The Google Assistant and Context-Based Natural Language Processing

The Google Assistant and Context-Based Natural Language Processing in a Dialog System I recently wrote about...
Google Automated Assistant Search Results

Google Automated Assistant Search Results

It's interesting watching how automated assistants are evolving at search engines. A recent study that is...
Rewriting Queries Based Upon Entities at Nearby Locations

Rewriting Queries Based Upon Entities at Nearby Locations

After some testing, this post is primarily about being persistent and willing to test new things...
Query Pattern Generation at Google

Query Pattern Generation at Google

How Queries May Determine Intent Classifiers When someone is searching for something, they will type a...
How Might Google Extract Entity Relationship Information from Q&A Pages?

How Might Google Extract Entity Relationship Information from Q&A Pages?

How helpful might question and answer websites be in providing a search engine with information about...
When Google May Add Geographic Locations for Entities to SERPs

When Google May Add Geographic Locations for Entities to SERPs

Sometimes Google rewrites titles to Web Pages. If you search for the Space Needle in Seattle,...
Answering Questions Using Knowledge Graphs

Answering Questions Using Knowledge Graphs

Knowledge Graphs are Becoming More Popular I'm seeing several articles, and a patent about answering questions...
Google's New Universal Search Results

Google’s New Universal Search Results

The New Universal Search Results Since June of 2007, Google has been showing Universal Search Results....
How May Google Incorporate User Habits Into Search?

How May Google Incorporate User Habits Into Search?

Just How Might Google incorporate User Habits Information into Search? They have patented collecting information about...
Contextual Knowledge Panels at Google

Contextual Knowledge Panels at Google

Just What is a Contextual Knowledge Panel? SEO doesn't come with an instruction manual - it...
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