Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

What are Good Answers for Queries that Ask Questions?

What are Good Answers for Queries that Ask Questions?

Elements of Answer-Seeking Queries and Elements of Answers Google was recently granted a patent focusing on...
How Google May Choose Answers to How-to Queries

How Google May Choose Answers to How-to Queries

How Google May Respond to How-To Queries https://gofishdigital.com/google-how-to-queries/ Google has published a patent on how they...
How an Automated Assistant May Respond to Queries from Children

How an Automated Assistant May Respond to Queries from Children

We've been seeing a few patents from Google about how their automated assistant works. Recent Posts...
Google Using Website Representation Vectors to Classify with Expertise and Authority

Google Using Website Representation Vectors to Classify with Expertise and Authority

Added (2020-02-23) Questions and Answers: A few questions about this Website Representation Vectors patent and some...
Google Helping Identify Semantic Entities in Audio

Google Helping Identify Semantic Entities in Audio

The Automated Assistant Always Listens for Semantic Entities I keep an eye out for Google publishing...
Have Teachable Moments at Google Been Replaced with Related Questions?

Have Teachable Moments at Google Been Replaced with Related Questions?

Was Google to Help Searchers find Search Results with Teachable Moments? Google was granted a patent...
A New Navigation System Hinted at Google Maps

A New Navigation System Hinted at Google Maps

Changes Coming to Local Search? Google made an announcement recently about changes to local search. Those...
How Google May Map Image Queries

How Google May Map Image Queries

Mapping Image Queries at Google Many people have phones with cameras in them. Searching with photos...
Rich Results Patent from Google Moves on from Only Books

Rich Results Patent from Google Moves on from Only Books

Where did Rich Results come from at Google? Google introduced us to the concept of rich...
Entity Clustering in Google Search Results

Entity Clustering in Google Search Results

A patent granted to Google at the start of this month is about making search results...
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