Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Local Predictive Search Suggestions From Google

Local Predictive Search Suggestions From Google

Predictive Search Suggestions Based on Location This patent is about providing information relevant to search queries....
Natural Language Queries in Spreadsheets at Google

Natural Language Queries in Spreadsheets at Google

Answering Natural Language Queries From Spreadsheets Imagine a site owner shares information on the web using...
Machine Learning For a Ranking Model

Machine Learning For a Ranking Model

Machine Learning at Google This Google patent is about training a machine learning model to rank...
Google Ranking Search Results

Google Ranking Search Results

How Google Responds to Queries when Ranking Search Results A patent from Google filed in 2019...
Google Describes a Machine Learning Model For a Searchable Index

Google Describes a Machine Learning Model For a Searchable Index

Information Retrieval Ranking versus Machine Learning Ranking Search has historically ranked search results in response to...
What is Semantic SEO?

What is Semantic SEO?

SEO has constantly been marketing in the framework of the Web. In SEO, pages rank highly...
Google Speech Search Using Language Models

Google Speech Search Using Language Models

Language Models Being Used For Speech Recognition Way back in 2007, I wrote a post called...
SEO Turns to Data Graphs to Learn About the Web

SEO Turns to Data Graphs to Learn About the Web

The Web as Data Graphs is a New Direction for SEO Many of the articles that...
User-Generated Content and Machine Learning at Google

User-Generated Content and Machine Learning at Google

Is Google the New Home for Machine Learning on the Web? I recently wrote about a...
Personalized Ranking of Search Results at Google

Personalized Ranking of Search Results at Google

How are Personalized Ranking of Search Results Calculated at Google? I wrote about an earlier version...
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