Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Google Gets Real Time Search Results Patent

Google Gets Real Time Search Results Patent

Google has partnered with Twitter to bring back real-time search results, to Google, with tweets from...
Here Comes Applebot: The Start of Apple Web Search?

Here Comes Applebot: The Start of Apple Web Search?

A few days ago, Search Engine Land reported that Apple Confirms Their Web Crawler: Applebot in...
Google May Use Direct Answers to Fill Knowledge Graph Information Gaps

Google May Use Direct Answers to Fill Knowledge Graph Information Gaps

How does Google fill Knowledge Graph information gaps? How is it updated? One method has involved...
Bing Wants Mobile Friendly Websites Using Semantic Zoom

Bing Wants Mobile Friendly Websites Using Semantic Zoom

There has been a lot of buzz in the SEO community about Google releasing an update...
Semantic Query Suggestions at Bing

Semantic Query Suggestions at Bing

When someone searches at Bing, as they are entering their query into a search box, Bing...
Bing's Satori Associates Authoritative images of People Entities in Snapshot Panels

Bing’s Satori Associates Authoritative images of People Entities in Snapshot Panels

One of the biggest changes in SEO this year has been the evolution of search results;...
Structured Metadata Used by Google in Episodes and Song Results

Structured Metadata Used by Google in Episodes and Song Results

What is Structured Metadata? Sometimes certain searches at Google trigger unusual rich search results. We like...
Book Search Results at Google

Book Search Results at Google

Queries Showing Book Search Results In my last post here, I wrote about a Google patent...
Triggering Music Answer Boxes at Google

Triggering Music Answer Boxes at Google

How is Google Triggering Music Answer Boxes? We've been watching how Google responds to queries with...
Google's Web of Semantic Robots

Google’s Web of Semantic Robots

Semantic Robots and The Internet of Things As digital marketers, we try to follow news of...
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