Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 24 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

The knowledge vault

Good Bye Knowledge Graph, Hello Google Knowledge Vault?

Posted @ Aug 25 2014 by Bill Slawski

The Knowledge Vault Was Recently Announced This morning, at the 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), Google may announce that they are trying a new approach with a knowledge base, applying a mix of technologies to automate a lot of the collection of information that helps in: Fueling efforts at […]

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Linking in the PreHistory of Search

Posted @ Jul 25 2014 by Bill Slawski

Once upon a time, back before Google, links still mattered. They didn’t matter because they might or might not pass along PageRank, because that was a Google invention and until Google came along, links didn’t make a difference in how well or poorly a page might rank in a search engine for a specific query. […]

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Authorship Badges Removed: Still Worth Setting Up

Posted @ Jul 07 2014 by Bill Slawski

We’ve been recommending to our clients that they create Google+ Profiles for themselves and that they participate actively in the social network, along with other social channels that can help them expand their visibility across the Web. It’s something that we believe in doing for ourselves, and that we believe can help our clients tremendously. […]

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Microsoft Disses Watson, Describes a Natural Language Processing Approach to Question Answering

Posted @ Jan 07 2014 by Bill Slawski

Perhaps you caught the post What “viable search engine competition” really looks like from Alex Clemmer, a Microsoft Engineer who tells us that: There are a limited number of search relevance engineers available, and many of them work for Google. He also tells us: This is a constant problem for all who enter the field […]

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Samuel Jackson Querying Siri on a commercial

Should Apple Really Try to Back into Search Through Siri?

Posted @ Nov 15 2013 by Bill Slawski

You’ve probably seen TV commercials from Apple where celebrities ask their iPhones questions and have conversations with Siri on several topics. If you’ve looked at the original Siri patent filing, Intelligent Automated Assistant, you might be amazed at the kinds of things that it says Siri could be capable of. The commercials and the patent […]

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Google's knowledge panel for Lincoln

Are You,Your Business, or Products in a Knowledge Base?

Posted @ Nov 03 2013 by Bill Slawski

Imagine both Googlebot and Bingbot being smarter – much smarter. Instead of just grabbing text and links and pictures from pages, they might instead read those pages and extract facts about specific people and places and things from them, often referred to as named entities. They may associate facts with those entities, and classify them […]

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