Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Investigating Google RankBrain and Query Term Substitutions

Investigating Google RankBrain and Query Term Substitutions

Introducing Google's RankBrain A Google patent granted in August looks at how google might replace terms...
Yahoo! Assigns 11 patents to SnapChat

Yahoo! Assigns 11 patents to SnapChat

In an assignment dated September 23, 2015, Yahoo! assigned 11 patents to ShapChat, which were recorded...
Ranking Pages at An Apple Search Engine?

Ranking Pages at An Apple Search Engine?

More Signs of Search After Applebot Back in May, I wrote the post Here Comes Applebot:...
How Google May Identify Good Query Suggestions from Overlapping Queries

How Google May Identify Good Query Suggestions from Overlapping Queries

When someone performs searches for a particular topic, they may use many query terms to try...
How Google Might Recommend TV Shows Based upon Web Popularity

How Google Might Recommend TV Shows Based upon Web Popularity

A Google patent granted this week explores how Google might recommend TV shows using Web-popularity signals....
How Google may Create a Reputation Score for People Based Upon User interactions

How Google may Create a Reputation Score for People Based Upon User interactions

A Reputation Score as a Ranking Signal? One of the things I was hoping to see...
How Google May find Results that Answer Entity Triggering Questions

How Google May find Results that Answer Entity Triggering Questions

We learned Google's name for Answer Box results was Featured Snippets. These Direct Answer results answer...
How Customized Content Might be Shown in Google Knowledge Panels

How Customized Content Might be Shown in Google Knowledge Panels

A Google patent application published last month describes how the search results returned in response to...
New FTC Guidelines on Endorsements in Social Media

New FTC Guidelines on Endorsements in Social Media

When you see a recommendation made on Twitter or Pinterest for a product or a service,...
How Google May Identify and Rank Entity Attributes

How Google May Identify and Rank Entity Attributes

[caption id="attachment_3307" align="alignnone" width="608"] Upside down, inside out by Anish Kapoor at Phoenix Art Museum, Kevin...
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