Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

How Google May Associate Images with Search Results

How Google May Associate Images with Search Results

How Images Maybe Chosen for Search Results A few years ago, some former employees of Google...
Caffeine: Google's Indexer

Caffeine: Google’s Indexer

Google search engine updates are often mysterious events, but sometimes I come across information in Google...
Better Organic Search Results at Google Involving Geographic Location Queries

Better Organic Search Results at Google Involving Geographic Location Queries

Has Google gotten better at organic search results involving location queries? I first started looking at...
Google to Use Environmental Information in Queries

Google to Use Environmental Information in Queries

At the beginning of 2015, I wrote about a patent that told us it would influence...
Did the Groundhog Update Just Take Place at Google?

Did the Groundhog Update Just Take Place at Google?

A story that ran at Search Engine Land a few days ago informed us of a...
How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines

How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines

The Value of Knowing Location of Searchers to a Search Engine There are many reasons why...
Google to Extract Keywords from Image Text?

Google to Extract Keywords from Image Text?

Might Google Extract Keywords from Image Text? A couple of years ago, I asked the question,...
Semantic Topic Modeling for Search Queries at Google

Semantic Topic Modeling for Search Queries at Google

What is Semantic Topic Modeling? I came across some interesting papers at the Google Research pages...
Google's High Quality Sites Patent

Google’s High Quality Sites Patent

You may recognize the names of one of the inventors of the patent I am writing...
Might Google Personalize Search Results Based upon Membership in Social Network Communities

Might Google Personalize Search Results Based upon Membership in Social Network Communities

Might Google use information from social networks to personalize someone's search queries and results, and improve...
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