Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Google Changes How they Understand Place Names in a Knowledge Graph

Google Changes How they Understand Place Names in a Knowledge Graph

Place Names in Google's Knowledge Graph Before Google had a Knowledge Graph, it had built a...
Related Entity Scores in Knowledge Based Searches

Related Entity Scores in Knowledge Based Searches

"The perfect search engine would understand exactly what you mean and give you back exactly what...
How Google May Determine Similar Local Entities

How Google May Determine Similar Local Entities

Local Search is Filled with Local Entities Having Local Significance Google's Local Search is more semantic-based...
Google Shows Us Context is King When Indexing People

Google Shows Us Context is King When Indexing People

Context is King Sometimes, you'll see someone writing about SEO say that "Content is King". But...
Expect to See More Mobile Geofences

Expect to See More Mobile Geofences

How is a Mobile Geofence used? Imagine you drive to a location, and your phone starts...
Google Searching Television?

Google Searching Television?

A couple of years ago, I wrote a post about how Google might track TV viewing,...
How Google Finds App Store Spam

How Google Finds App Store Spam

Google is hunting for app store spam in the Play store among the applications available there....
At Google Local Expert Reviews May Boost Local Search Results

At Google Local Expert Reviews May Boost Local Search Results

[caption id="attachment_4701" align="alignnone" width="608"] Reviews offering a ranking Boost?[/caption] In the Past, Google Has Hinted Reviews...
Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

A blog post at Search Engine Roundtable last week told us that Google's Ranking Algorithms Dynamically...
How Bing Deeplinks & Google Sitelinks Differ

How Bing Deeplinks & Google Sitelinks Differ

How a site may be listed in search results could make a difference as to whether...
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