Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Building Knowledge on the Web

Building Knowledge on the Web

[caption id="attachment_5163" align="alignnone" width="700"] Knowledge Panels tell us about the entities we search for on the...
Using the Heart Framework to Plan

Using the Heart Framework to Plan, Track, and Measure Goals on Your Site?

How Does Google Use the Heart Framework to Set Goals for Their Sites? I often write...
Google Phrase-Based Indexing Updated

Google Phrase-Based Indexing Updated

Google has updated one of their most important patents today What Phrase-Based Indexing Covers When a...
Microsoft Patents Food Logging via Images

Microsoft Patents Food Logging via Images

Microsoft Targets Food Logging of Nutritional Meals I've been trying to watch what I am eating...
Disambiguating Search Input Based On Context of Input

Disambiguating Search Input Based On Context of Input

"Hey Google; New York, New York!" Google hears a query for "New York, New York." Does...
How Google's Job Search Engine Uses Machine Learning

How Google’s Job Search Engine Uses Machine Learning

I've had some people ask me recently why I think it is important to share patents...
Google Granted Patent for 'Predicting User's Needs for a Particular Context'

Google Granted Patent for ‘Predicting User’s Needs for a Particular Context’

Stop Guessing Query Terms and Start Predicting User's Needs Usually, when someone uses a search engine,...
My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

Context Facts Tell Us How Entities are Related Google provides an example of how a site...
Answering Questions with Structured Data

Answering Questions with Structured Data

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...
SEO Moves From Keywords to Ontologies and Query Patterns

SEO Moves From Keywords to Ontologies and Query Patterns

From Keywords to Ontologies Using Query Patterns When we ask Google, "How tall is Barack Obama,"...
1 10 11 12 13 14 20