Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Patent Exploration is one of the quickest and most detailed ways to find new information about SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

Reranking Content Based on an Author Score (Granted!)

Reranking Content Based on an Author Score (Granted!)

A Poll I Ran on Twitter About Rankings of Content I ran a poll on Twitter,...
Bill Slawski's Hardest SEO Quiz You'll Ever Take - 2018 Edition

Bill Slawski’s Hardest SEO Quiz You’ll Ever Take – 2018 Edition

Welcome to the hardest SEO quiz you will ever take (the 2018 edition.) Good luck and...
How Google Might Predict Query Intent Using Contextual Histories

How Google Might Predict Query Intent Using Contextual Histories

Understanding the Query Intent Behind Searches A taxonomy of web search (pdf) by Andrea Broder is...
Structured Entity Information in Search Results

Structured Entity Information in Search Results

I had a chance to visit Milan, Italy last week, and talk about SEO at the...
Google Safe Search Results Patent and Reranking or Removing Results

Google Safe Search Results Patent and Reranking or Removing Results

How does Google Use a Safe Search Results Filter to Handle Inappropriate, Sensitive, or Offensive Search...
How Rich Results May be Chosen and Created (Granted)

How Rich Results May be Chosen and Created (Granted)

Added December 17, 2019 The patent this post is about has been granted today and can...
How Google May Use Reviews to Learn About Entity Attributes

How Google May Use Reviews to Learn About Entity Attributes

About Entity Attributes When we see Google talk about the properties of different entities, they often...
Search Rankings Model Patent Based on Large Data Sets Updated

Search Rankings Model Patent Based on Large Data Sets Updated

Search Rankings Model and Large Data Sets Following one aspect consistent with the principles of the...
How Organic Distance Based Search Results May Be Demoted

How Organic Distance Based Search Results May Be Demoted

If you search for a business at a location, you will see a mix of local...
Early Days of Voice Search at Google

Early Days of Voice Search at Google

The First Time I Remember Voice Search from Google I remember going to a conference in...
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