Anna Dierksheide

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When should you run an A/B test?

Posted @ Nov 26 2019 by Anna Dierksheide

A/B testing is a powerful tactic that allows digital marketers to run experiments and collect data to determine what impact a certain change will make to their site or marketing collateral. With an A/B test, you can test two variants against one another to determine which is more effective by randomly showing each version to […]

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