Anna Dierksheide

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Solutions To Avoid Five Common CRO Mistakes

Posted @ Jun 29 2020 by Anna Dierksheide

As a marketer, you spend a lot of time thinking about how to bring traffic to your website through different channels. Equally as important, but something you may not spend as much time on, is ensuring your site is set up to help your traffic convert.  Once a visitor lands on your site, is it […]

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When should you run an A/B test?

Posted @ Nov 26 2019 by Anna Dierksheide

A/B testing is a powerful tactic that allows digital marketers to run experiments and collect data to determine what impact a certain change will make to their site or marketing collateral. With an A/B test, you can test two variants against one another to determine which is more effective by randomly showing each version to […]

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