Alex Lucas
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How to Align SEO with Brand Strategies…and Win Over Your Brand Team in the Process
Picture this: you, an SEO professional, have had a eureka moment and have found a golden opportunity to implement some data-led SEO optimizations that will help increase traffic to your site. You’ve checked your target keywords and reworked copy, headers, and title tags, and are ready to go! But, right as you’re approaching the finish […]
Four Solutions To Combat Brain Drain
If you’ve worked in any creative capacity you’ve probably experienced brain drain every now and again. Brain drain is the enemy of interesting and creative ideas, and if you let it linger you can get stuck in a cycle of generating sub-par ideas which are “good enough” but not going to get the results you […]
3 Tips On How To Create Authentic Content
3 Tips On How To Create Authentic Content Being an Englishman in America, I’m constantly reminded of the cultural differences our two countries have, especially when I open my mouth and then see a look of confusion in a colleague’s eyes. You see, whilst we both speak English, there are a lot of differences! The […]
5 Content Marketing Mistakes You’re Probably Making
With the exponential growth in content marketing, there’s a lot of competition out there and ensuring your content stands out can be difficult at the best of times. If your content is falling flat, make sure you’re avoiding these content marketing mistakes so your piece stands out from the pack, getting the attention it deserves. […]