7 Critical Questions You Must Ask a Web Design Firm

by Posted @ Jan 01 2009


Hiring a web design, development, or Search Engine Optimization (SEO) company can be a difficult and confusing task. Comparing one company to another can be like comparing an apple to a mango. Below are seven critical questions to ask a web design firm before doing business with them.

1. Do you offer a money back guarantee?

This question will tell you whether or not a firm stands behind their work. Nothing demonstrates confidence in a product more than a money back guarantee. Go Fish Digital believes in their work and backs it up with a 110% money back guarantee. If you do not like your finished product, you don’t pay. It’s that simple.

2. Do you include a Content Management System (CMS) at no extra cost?

If a web design company chooses not to use a CMS, making simple changes to the text on a page can be difficult, if not impossible, for a regular user. A CMS makes simple changes easy by providing a Microsoft Word-like interface for additions, changes, and deletions. This luxury, however, often comes at a steep price with many web design firms.

At Go Fish Digital, we don’t charge extra for a CMS. We believe that a good CMS is integral to a website, and as such, we include one in with each of the sites we build. We think that it is just bad business practice to offer customers a website that they can’t easily update themselves.

3. If you build my site on a CMS, will you be using a proprietary package or an open-source package?

If you are told that a company has their own ‘custom CMS’ we advise that you run for the hills. Companies that force you to use their own in-house CMS are really just trying to lock you in to dealing 100% with them for any website work you’ll ever need. Alternatively, if your site is built on WordPress, the premier CMS that powers many large sites on the internet, you ensure that you are using the best technology available and that it can be supported by thousands of developers around the world. A company selling their own CMS is, generally, trying to handcuff themselves to you for the life of your website.

4. Do you provide free training videos that demonstrate how to do content additions and changes?

Updating a website can seem like a daunting task, particularly when you haven’t done it in a while. A video walk-through of the steps taken to update the content on your site makes this much easier. With every project, Go Fish Digital records custom training videos that show how to create, edit, and remove content from your website.

5. If needed, will you assist with writing website content for us?

Through years of working with clients to launch high quality websites, we’ve found that the hardest part of the process for many customers is creating content for their own website. Because this is such a pain point, Go Fish Digital offers clients the services of a professional writer with brand strategy experience that will perform interviews and research to learn more about your organization. Our writer will compile this information and will then write high-quality, compelling content that will add another layer of professionalism to your website and your brand.

6. Do you offer search engine optimization (SEO) services using modern and up-to-date techniques?

SEO changes on a near daily basis. Matt Cutts, Google’s search spokesmen, stated that Google makes 300-400 adjustments to their search algorithm each year. With that many changes, it pays to work with a company that stays current with SEO techniques. If you hear an SEO company telling you that, as part of their process, they will improve your meta keyword tags or they will submit your site to the search engines, you may want to look for SEO help elsewhere. Research has proven that these activities are useless, and in some cases, can actually harm your rankings. Go Fish Digital keeps up with the latest changes and SEO techniques ensuring that their SEO client’s websites rank higher in search results and receive more visitors and customers.

7. Do you charge extra for design revisions?

Some design firms will provide you with a design and only one or two design revisions before raising their costs. While some clients may only need one or two design revisions, many other clients are left unsatisfied because they are not able to get their design ‘just right’. Go Fish Digital wants you to absolutely love your website design and we put our money where our mouth is by providing unlimited design revisions before the design enters the development phase.

If you are ready to talk about your website, shoot us an email at info@gofishdigital.com

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