Our agency’s philosophy with SEO is built on helping brands through technical expertise, creative content and design, and good old-fashioned hard work. We continually share our high-level strategies as well as specific detailed tactics in publications such as Moz and Search Engine Land and at speaking events including Pubcon, SMX and Semantic Tech. We also provide guidance and consulting in many industry-specific verticals such as aviation and product safety.
Our agency includes professionals not only in technical SEO, but also graphic design, outreach, web development, content creation, analytics and social media. These skills all come together to help your prospective customers find, learn and engage with your company.
SEO OVERVIEW Our approach to SEO and why it makes a difference
Our approach to SEO is both quantitative and qualitative in nature.
We quantitatively determine relevant keyword and topic areas potential customers are searching, rigorously crawl your website inspecting all technical aspects, and thoroughly track KPI to ensure project success.
On the qualitative side, our creative team determines the types of content that will attract social shares, visitors, and links and builds and promotes this content.
Our talented team of both highly data-driven individuals and creative free-thinkers ensures that you have the most comprehensive SEO campaign built for your brand. We value transparency, so all of our work is tracked in Basecamp and reported on monthly. You can rest assured that you have an experienced, professional team developing and executing an SEO plan to bring in more qualified traffic to you website.
Your customers can find and evaluate your brand on more channels than ever before. Inbound Marketing is the overarching idea of strengthening your online presence through all channels where a prospective customer might encounter you: social media, public relations, blogs, infographics, review sites, webinars and videos. A comprehensive SEO strategy factors all of these aspects in to encourage qualified prospects to learn more about your business.
“Customers are reporters” – Jay Baer
We help your prospects learn about you not only through Google but also Yelp, YouTube, Reddit, Wikipedia, Quora and Google+. Inbound marketing increases the number of quality visitors, repeat customers and referrals.
Google updates its algorithm 500-600 times each year. From beginners to the most seasoned veterans, we train in-house marketers and other agencies that want to stay atop the latest best practices.
While Google keeps its algorithms secret, patent filings reveal the technical basis for Google search product. Bill Slawski, the Director of Search Marketing at Go Fish Digital, is the editor of SEO by the Sea, a leading publication covering Google’s patents and search marketing. Bill originally developed this custom SEO training module for one of the largest US brands. After receiving positive feedback it is now available to the SEO community.
Go Fish Digital’s SEO Training includes between 5 and 9 lessons depending upon your needs.
Our lessons review the following subjects:
Analytics and Reporting
Schema and Markup
Each training lesson includes a test of current knowledge, measurement, and certification upon successful completion.
Conversion rate optimization
Turn more website visitors into customers.
Simply put, Conversion Rate Optimization (CRO) is the process of increasing the trust your website creates with it visitors. We can help you achieve online the credibility you’ve achieved in your business offline.
CRO requires the proper use of statistics, software, A/B and Multivariate testing. We have years of experience using heat and click mapping tools, customer surveys and CRO software to improve conversions on your website. More importantly, our expertise lets us build test cases, interpret the collected data, continually refine and suggest new tests for statistically-significant data, and ultimately increase the amount of conversions from the traffic.
After all the data is crunched, CRO requires proper messaging, images, design, user-interface, trust signals and appropriate calls to action for your market. CRO means getting inside your prospect’s head by communicating on the conscious and subconscious level that you can solve their problem better than your competitors.
Useful, original, timely content spreads naturally across the web. We specialize in building and marketing the latest infographics, cinemegraphs, dynamic microsites, instructographics, and many other forms of online storytelling. Creating something of value on your website or blog generates media attention, social shares, backlinks, and brand advocates.
We brainstorm ideas on how best to benefit your prospective customers online. We use not only the news cycle in our ideation but also generate ‘evergreen’ content that can be consistently used by your prospects for years.
We gather all of the data necessary to provide useful information for your creative marketing campaign.
We will match your style guides and create professional, engaging content to build your brand.
We ensure solid and stable development to bring life to your content with enhanced movement to keep visitors engaged.
Creating a useful online asset or helpful content is only valuable if people are aware of it. We promote our creative campaigns through social media, public relations, and our own distribution network. We create custom lists of journalists, bloggers, and social media influencers and engage with them to promote your content.
TECHNICAL SITE AUDITS
Our comprehensive site audit provides in-depth analysis of on-page elements complete with actionable items and strong off-site link building opportunities to drive revenue. This audit and analysis lays the groundwork for a powerful SEO campaign.
We identify site architecture issues, address accessibility concerns, and review the technical aspects of the site before moving on to user experience and content structure.
While there is no one switch to make your website rank higher, improving your website on over 120 different factors collectively can make a significant impact.
Bill Slawski, Go Fish Digital’s Director of Search Marketing, will personally review your website and meet with you on his findings. Bill has over 17 years of SEO experience and has helped small business websites as well as the largest e-commerce sites.
Our site audits result is a report which includes an executive summary, a prioritized action item list, as well as all of the raw data from our research.