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Google Autocomplete Improvement Research & Video

By Brian Patterson on Oct 29, 2012 2

Google Autocomplete (formerly Autosuggest) can wreak havoc on your brand’s reputation when it serves up suggestions such as ‘complaints’, ‘scam’, ‘lawsuit’, and other equally negative terms. And, even less negative terms such as ‘reviews’ can be an issue if that search query brings up negative results.

We help a number of companies and individuals improve their Autocomplete suggestions, and have performed in-depth research to ensure that our tactics are driven by data and findings rather than simple hunches. We recently published a detailed study on the most common Autocomplete values across a sample of 1,500 companies. The writeup can be read on Search Engine Land here.

To help describe our process and findings, we filmed a short video describing it in detail. Watch the video below and let us know if you have any questions.

2 Comments

  1. Suzanne

    March 01st, 2013 at 3:47 pm

    What terms should individuals target if they have scam, fraud etc showing up associated with their name in Autocomplete?

    Reply

    • Brian Patterson

      March 03rd, 2013 at 9:22 pm

      Hi Suzanne, we actually did similar research for individuals and have some interesting findings. We’ll be publishing that very soon (in the next 2-3 weeks), but in the meantime, I suggest focusing on Social Media. Think about getting “Facebook”, “Twitter”, and “Email” after your name.

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